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The Six Es

1. Ethics
If you think ethics is just for philosophers and intellectuals, think again. Ethics are at the core of everything we do and shape our behaviours. As our industry travels the pathway to professionalism, we must decide the guiding principles that define our collective behaviours and strive to always act in accordance with them.

2. Education
"Upon the subject of education … I can only say that I view it as the most important subject which we as people can be engaged in." So said Abraham Lincoln – and it’s a sentiment we need to wholeheartedly embrace as our industry seeks to evolve into a profession.

4. Examination
It's one thing to say you’re ethical, educated and have relevant experience. It’s another to prove it. Find out how professionals prove they are keeping their promises in the community through examination.

5. Entity
Professional status is something that’s closely monitored and assessed over time by the responsible entity to ensure standards are consistently being met.

6. Evolution
We believe we need to add another E: Evolution. It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. So said the father of evolution himself, Charles Darwin. At a time when the real estate industry is facing a growing number of challenges, how do we evolve into a profession in order to ensure our survival?
The Timeline of Professionalism

September 2017
A stellar line-up of the industry’s most influential and respected agents spoke about the Pathway to Professionalism at REIA’s Future Agent Summit at the Sydney Mint.

July 2017
Over 60 real estate industry leaders gathered together to action plans for professionalisation at REIA’s Property Professional Prelaunch Think Tank.

November 2016
Agents at the Industry Summit recognized the need to increase professional standards as the way forward.

November 2016
November 2016 Minister for Innovation and Better Regulation, Victor Dominello, announced a landmark series of reforms that will have a real and lasting impact on the way agents in NSW are educated.
The Real Sstate Industry Health Check
Find out an overall health check of the real estate industry in a series of articles by John Cunningham, Chair of the REIA Professionalism Committee.

Time for a health check
As we approach another interesting year in real estate, it’s time for both reflection and forward planning in our businesses and the industry.

The Core of our Industry "PURPOSE"
The Core of our Industry "PURPOSE"
Finding your Purpose leads you to formulate your Vision, Values and Behaviours.